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Blog Post
The Power of Positive Thinking
Are you still waiting for the “magic” to happen? Are you looking for an increase your profitability? Magic doesn’t just happen. Magic is made by ACTION. There is something most consultants and therapists warn against, and that is “Magical Thinking”. While this is a psychological term, it is very fitting for this situation. Business communication based on “what YOU want to get” is never as good as giving your potential customers “what THEY want”. Keep this is mind when posting on Social Media, preparing mailings and creating your advertising. Your business is NOT ABOUT YOU!* It’s ABOUT THEM! The Fusion team can help you craft regular…Read More
Blog Post
Get More Attention
Most advertising is boring. It’s boring because it is written with selfish intentions. Messages are often “all about me”: why my product or service is better… how long my company has been in business… my great location… or my wonderful staff. Face it, it’s likely your customer doesn't give a rip about you. They want to know what you can do for them. So, in that spirit, give us a call and we’ll find ways to get you more attention, up your exposure, and tell your story in a human and compelling fashion that will earn you more business.Read More
Blog Post
Keeping it Real
Fusion is a small, but mighty, team of seasoned communicators devoted to helping our clients out-compete their competition. We shine in helping you succeed in the big leagues with sharp, insightful, and relevant messaging. We cut through the clutter using proven tools like boldness, truth, beauty and humor. Our skilled small-team approach lets us put more of your money on the page with less spent on large agency overhead. Our extensive experience means we give you a fast start with quick results. If you want to get real…real…Read More
Blog Post
Making the Most of Email Marketing?
One of the most overlooked assets of today’s business world is your collection of email addresses. Short form communications can be used strategically to keep your name in the top of people's minds, as well as to generate added revenue and opportunity with special offers and timely messages. Fusion can make the whole process easy, efficient and economical by creating compelling content and powerfully formatted emails. We can even manage the send process, if you’d like.Read More
Blog Post
Turn Over a New Leaf
A few years ago, we never suspected that our team would be introduced to a whole new (and previously forbidden) market. Times change. Markets change. Fashions change. And marketing changes. Fast forward to today, medical cannabis is bringing benefits to consumers all over the country. Our team was pleased to help one pioneer plant their roots in this industry.Read More
Blog Post
Truth #5: Print is Dead. Long Live Print!
In our last message we shared how Social Media is reaching a truly broad and mainstream audience these days. Lately we have advised clients who are abandoning print advertising to not be so hasty. Hey, just look at your coffee table or office in-box. Print media is alive and well. In reality there is no better way to tell a long-form story than a full page ad in a well-read consumer or trade magazine. There is no better away to show off product photography than full color with stunning lighting. Print is alive and…Read More
Blog Post
Truth #4: Anti-Social Media: Is it only For Teens?
One of the biggest and most controversial users of Social Media these days is POTUS. His giant Twitter following are not teens. Same is true of Facebook and Instagram. These newer media alternatives are bringing in adults in droves and growing daily. The fact of the matter is that Social Media is fast becoming the vehicle of choice for spreading product news and attracting new customers. But, to be effective we cannot use the same messaging techniques we use when talking with our pals or our grand kids. Effective social media can be an arresting and very cost-effective way…Read More
Blog Post
Truth #3: Truth in Advertising is Not an Oxymoron
We have all read something that sounded like pure fiction. Likewise, we have experienced sales pitches with no relationship to reality. What happens? Our internal BS detectors start to sound the alarm. We believe there is no substitute for the pure, unvarnished truth in the advertising messages for our clients. Like this simple statement… The truth is a powerful change agent and friend maker. Bring your ads to Fusion for the Truth Well Told.Read More

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